8th October 2015
An Introduction to NYX Cosmetics.
Images from the NYX photobooth at the Beauty Blogger Awards ; Words by me
If you are an avid blog reader, instagram stalker or a bit of a beauty know it all, then you will have heard of NYX Cosmetics but you may not have tried it! I like to think I am all of the above (ha.) and I had seen NYX mentioned time and time again, but never actually gotten to test any products or seen it in any stores. I was thanking my lucky stars for the Beauty Blogger Awards at the weekend as the NYX PR team attended, setting up an amazing stall complete with all of their products to play with, an on-hand unofficial makeup artist (shout out to Vanity Venom, ultra talented makeup guru!) and a photobooth with 3 flashes and a wind machine for flawless pics! As you can imagine, the stand was pretty popular amongst us beauty types in the blogger's area and even more so in the Olympia Beauty Exhibition next door, we queued for 30 minutes to purchase our goodies! So what is all the hype about?
Well, NYX offer professional quality cosmetic products at an affordable price with the aim of being more accessible to not only makeup fanatics, but also students studying to become makeup artists. What a lovely idea, right? The brand hails from the USA and is already a huge name out there with a massive following and that is extending pretty fast to the UK with beauty bloggers raving about it. Currently the brand is mostly available online being stocked by the likes of Very.co.uk and soon to be feelunique.com as well. The only store to sell it is Selfridges, so it's pretty exclusive at the moment and it really is a treat if you can get your hands on some good products. Be certain that it won't stay that way for long however, as we were treated to a talk from Irene Moore, PR extravaganza for L'oreal (NYX UK's mother company), who has some brilliant plans to drive the brand forward. Not only is she pushing for a more blogger collaborated future, but she also told a small group of us after the talk of how the long term goal is to open a store in London. It was a great to speak to someone with so much determination and passion for their brand as well as to find someone who supports the blogging community so genuinely.
So what are their products like? I first sampled them on the makeup artist stand as it contained two chests with all products available in it for us to try out and see what we liked. My friend Abi was having her makeup topped up by Emily, whilst I had a little play with the products on offer. I already had most of my face on for the day but was missing some lipstick so I swatched a few before settling on Sable, applied it and then had swatched a couple of other items. I mean it when I say that their items are seriously good quality and I was lucky enough to be given a bag of 10 products at the event for having a go in the photobooth and posting the pictures to instagram and twitter. On top of that I purchased a further four items on their stand at the exhibition which included Sable, Matte Setting Spray, Wonder Pencil and Dark Circle Concealer. I will try to get around to blogging what I can, especially the pieces that I bought, but I have tried out the butter lipgloss shown above and it applies beautifully. The consistency isn't sticky like other brands I have tried and the colour is gorgeous.
If you've read this post and are thinking to yourself - 'I really want to try out this brand!' - then I urge you to pop into Selfridges if you are about in London or order something small to get you started from the online shops. I would recommend them as their prices are fair and you are getting a very good quality product for a lot less than other brands of the same calibre. If you are not quite sure as of yet, then keep an eye out for my upcoming posts reviewing some the items that I got at the event!