So as everyone is now aware H&M announced at Coachella that their next designer collaboration is with none other than - drum roll - Alexander Wang. Now, I am very excited about this collaboration as i feel this is going to be one of their most marketable. We all know Mr Wang for his sleek sportswear collections, containing staple pieces that can be re worn and re worked into a number of different outfits and this is where i believe H&M have bounded onto the right track. If previous seasons of his own name brand are anything to go by, then we can assume that in November H&M stores will be stocked with a collection that lends pieces to all styles and tastes. After all, sportswear is stripping fashion back to it's basics...but in a cool and sophisticated kind of way of course! I think i speak for all fashion lovers when i say that i am excited for a slice of urban New York style to spice up my wardrobe and a piece of Alexander Wang innovation at a cut price!
P.S I couldn't help myself with that picture, it's fantastic!